They say to discover your purpose, reflect on what makes you sad, glad, and even mad. For me, it was the frustration and disappointment in a marketplace flooded with mass-produced, inferior products. I grew tired of seeing quality being sacrificed for quantity. That frustration turned into a mission: to find something better, more sustainable, and ultimately, to know the truth
about the products we were using.
I longed for the craftsmanship my grandmother cherished—the crisp, thick feel of the white sheets on her single bed and the comforting scent that came with them. Determined to recreate that quality, we started small. In October 2009, we made our first bed sheet in a humble garage with just two sewing machines.
We were proud to become the first in South Africa to use 100% Certified Organic Cotton.
Want to know why we choose organic cotton?
Growing up in a home where meticulous quality and craftsmanship were paramount, these values have stayed with me throughout my journey.
Our goal is simple: to deliver that same experience of lasting quality and
integrity to your home.
Today, our passion has evolved into bringing you the finest, purest linens and essential wear available. Every fabric we use is carefully scrutinized, from the field where it’s grown to the factory where it’s made, ensuring that each piece meets our high sustainability standards, quality, and timeless style. While 100% Organic Cotton remains our top choice for its superior quality, we’re equally committed to its positive environmental footprint.
We may be a small South African company, but our work is driven by a big heart. Our team is more like a family—
often comprised of mothers, sisters, nieces, and f riends working together in a peaceful and happy environment.
From cutters and machinists to quality controllers and mechanics, everyone is vital in ensuring that what we deliver is made
with care. Thank you for supporting local South African brands and allowing us to make a difference, one home at a time.